When I was in college my small radical book club was organizing a screening of The Take, a documentary about the Argentinian reclaimed factory movement where workers began seizing factories that companies had abandoned and running them as their own. The book club was hoping to find other radicals or radical-curious people on campus who would want to check us out. I spent a few hours designing a flyer and an entire afternoon posting them on every dorm building, department, and office event board on campus (it was a big school). I was new to radical politics at the time and thought the ideas described in the flyer would bring people out because how could anyone not be as excited about this stuff as I was?
It turns out I was wrong. Only one person not already in the book club showed up, and he left about 20 minutes into the screening. I learned a hard lesson about reaching people and getting them out to an event, and I’ve seen the same thing happen to myself and others dozens of times.
Most effective event turnout, as with organizing in general, happens beneath the surface. As a novice, I would just see an email about an event and then see 100 people show up and assume outreach was as easy as pie. What took me a long time to figure out is that good event outreach requires an immense amount of intention, effort, and learned skills.